Why content plays an important role in a digital marketing company in India
‘Content is King’ and without proper content, your brand is going to fall flat. A good website design can attract the audience. A good mobile app can get you - customers. But the real conversions happen through digital marketing and clever content strategies that can turn the game around. The digital marketing company in Kolkata is the best place to tell you how important is ‘content’ for your business and how it can change the game. So, let’s find out how content can play a huge role in your business and with the help of a digital marketing company in India you can get your business rolling and rocking!
Catchy content catches the crowd
Catchy captions on Facebook get instant attention and similarly catchy content on webpages would catch the interest of the readers instantly. That’s the reason why content plays a big role in digital marketing. Be it SEO or SMO, content is the key to make your business flourish. The internet is a huge ocean and there are millions of people searching the internet for products and services. At this point, a catchy content can instantly get your brand attention and make your website go viral for all the right reasons.
Keywords are the keys
On the internet, keywords are as important as your website. That’s how the search engines functions. They rely on keywords and if the content can optimize the keywords successfully, then your website and your posts will go up! Your brand will get visibility and would be right at the top of the search engines and also would be trending on social media. Isn’t that great? Well, that’s what content used with the right keywords can do for your business. Get in touch with a digital marketing company and start getting content with the right keywords! In no time would you see your website go up in search results and create a stir in the global whirlpool.
Address customer problems – Gain credibility
Does your content talk about customer problems and issues that they face? Does the content answer customer queries? Yes, the content should be talking about your customer problems, rather than only about the brand. Online visitors have a lot of questions that are left unanswered by various brands. A lot of websites do not have an FAQ section and this is certainly not good. Get your content creator to make the FAQ page and create content that talks about customer problems and gain their trust. If your brand looks trustworthy, then instantly you gain a loyal customer and this is how things move!
Content marketing is a part of digital marketing – and an integral part. Content can make or break and your online business depends heavily on your content. That’s the reason why you need to concentrate on your content marketing and talk to the digital experts before making a move. Start today and start now – for a flourishing tomorrow.
2020 – Why now is the right time to hire a digital marketing company in Kolkata?
For many businesses, 2020 can be the worst year possible, but you can still save your business if you can work smartly. To start working smartly, you need a digital marketing company in Kolkata to help you in these trying times. During this pandemic, people prefer staying at home and not venturing out; unless it’s absolutely necessary. Most of the things that they need are ordered online and brought to them while they are resting at home. Digitalization has made online shopping possible and it’s working quite well too! If your business has not yet gone digital, then now is the right time to try getting in touch with a digital marketing company in India and start working on your online portal with renewed zest and vigour.
It’s time to find out how a digital marketing company can help you in 2020 and get your business to reach its goal, even though lockdown can be a real challenge during this time.
Online Shopping is ‘IN’
Since everyone is at home and self-quarantining, then shopping won’t stop anytime soon. Yes, if you haven’t gone digital, then your business does have plenty of reasons to get you worried, but if you have an online portal and have an active digital agency working for you, then your business will still get you profits. Shopaholics are still purchasing things in lockdown and nothing can stop them now. The only person that can stop shopping is ‘eCommerce websites’ that are not functioning properly or not looking credible enough. People are looking for products that they need and want. They are looking online and if your online venture can work its magic, then you can have loyal online followers who shop from your e-store – now and every time in the future as well.
It’s now or never
If you haven’t yet gone online or your website still needs the extra push, then it’s a now or never thing for you. The world has understood that the only way out of this grave situation is to go digital and get the work accomplished. Having a digital store is mandatory. It’s not only for 2020, but it is also for the future when everything would be digitalized and retail stores would only be few and a rare sight. It’s a wise decision to start now and not later. In 2020, online purchases have gone up like never before and digitalization of your brand is going to go a long way for certain.
2020 – Online is the only way to success
Shops closed. Lockdowns imposed all over the world. Businesses are going down. Wait! Not all. Only businesses that have not gone online is facing hard times. If you are planning to get a foothold in the online mart, then now is the right time to strike. Get connected with a digital agency and there would be no looking back.
Are you still thinking and need more convincing? Then, talk to a professional digital marketer and hear it from the horse’s mouth before taking the plunge. To survive in 2020, you need to think smart and embrace digital marketing for good.
Effective use of PPC by the digital marketing company in Kolkata
When you talk about digital marketing, you just cannot ignore PPC (pay-per-click) campaigns. In order to get leads, improve sales and get more revenue, companies are now turning towards PPC campaigns and going for Google Ads platforms and the like for getting faster and better results within a reasonable budget. However, on the flip side, PPC ads are pretty expensive and not everyone can get the desired result from this investment. A perfect ad copy may go unnoticed and it won’t fetch you the return of investment unless you place the responsibility with a reputed digital marketing company in Kolkata. Professionals know certain hacks and tricks that can get you maximum benefits and a solid ROI.
So, let’s find out how the digital marketing company in India can help you with your PPC campaigns. Some top hacks are:
Diversifying the PPC campaigns across different search engines
Yes, it’s true that PPC is synonyms to Google Ads, but why only stick to one search engine. When you are planning your PPC campaign with Google, don’t leave out the other search engines behind. Bing controls 1/3rd of the searches in the online mart, so if you are keeping Bing out of the PPC campaign, then you might be losing a massive chunk of leads which could turn into sales. To make things simpler, search engines allow importing campaigns across diverse platforms such as Bing Ads or even Google Ads. Want to know more, then talk to a digital marketing company soon.
Targeting the right keywords
Simple keyword research is just not enough, if you want to succeed. You need to be a bit sneakier and target the right keywords that will fetch you the rank and also overpower your competition. Your brand needs to enter the market and your competition should wean away making you the unbeatable brand – this is the way a successful PPC campaign works and gets you the results. However, you need to be sure that you don’t fall into any kind of copyright infringement issues.
Negative keywords – use it to your advantage
Negative keywords can actually help you if properly utilized by digital marketers. The usage of negative keywords can prevent your ads to appear against inappropriate searches, thus your brand credibility is intact and also you do not have to pay for the click that is not getting you any conversions. A win-win situation here! Shortlisting your search that is not related to your campaign, you can make the campaign more affordable and also focus on the target audience who would get you the profits.
Ad rotation
Your best ads may not always work wonders. Depending on time and situations, ads work and to get the best out of your PPC campaigns you need to rotate your ads. With Google ads, your PPC campaign does well as different ads appear at different junctures – thus creating the right impact on the target audience. Ad rotation and tweaking different ads for maximizing ROI can work very well to maximize the ROI.
You can do much more than these. Don’t let your PPC campaign get lost among others. It’s a tough competition out there, thus you need to hire professionals from a digital marketing company in Kolkata to create a result-oriented campaign and miraculously gets you the potential leads.
5 design trends from the best graphic design company in Kolkata
Graphic designing is very popular. Books, posters, magazines, newspapers, signage, packaging, brands, websites – graphic designing is ruling the show.
However, a lot of trends come and go in the design industry, but some trends stay back and create ripples. Here are some trends that have been there for a long time and design experts from every top-notch graphic design company in Kolkata swear by it.
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Collage Graphics
Burned, torn, ruined, scraped – any outrageously designed collage is eye-catching and create shock waves. These kinds of designs are very expressive and have the ability to turn any normal design into something extra-ordinary.
A clean design is like a flat design, it falls flat on the face. But a dynamic design can lend a dramatic effect and drama will certainly get people to notice your design and carry the message across.
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Duotone Designs
Ask any well-reputed graphics design company in India and they will recommend the Duotone design. This kind of design takes a minute to create, but the effects of the graphics are awesome. Designers fill up the illustrations with two contrasting hues, for example, red and green; and the contrast created adds vibrancy to the illustration.
The Duotone design is used by Spotify and you would also find such illustrations in cinema posters. Designers who wish to avoid the monotone, opt for the duotone design. To create duotone effects, graphic designers apply Photoshop and use gradient map adjustments to come out with some amazing graphics.
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Motion Designs
Bring illustrations to live with the help of animation and that’s the reason why motion design is a trend that would never go out of style. The design is eye-catching and can grab attention by just a flicker of movement. With the help of 2D animation and cinematography, a graphic design company can amazingly transform still illustrations into motion pictures, without distracting the visitor from the information of the content.
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Funky gradients to design organic shaped illustrations
Illustrations rea easy to develop, but filling up organic shapes with vibrant gradients colors will make the design attractive. If you wish to leave an impression on the visitor, then this intangible design is an innovative way of expressing the message.
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Responsive Design
You might already know about this, but it deserves to be mentioned again. Thanks to smartphones and tablets, graphic designers are aware that they need to follow the responsive design trend and create mobile-friendly designs for websites. Google has started crushing all websites that do not have responsive design. Therefore, this trend is here to stay and the search engines will always prefer such user-friendly sites.
A good example is the redesigned site of Netflix. They have a new logo, graphic designs and the entire visual imagery is an ideal model of a responsive website.
Design trends change, but constant changes in design can disturb your brand image. That’s the reason why it’s imperative to hire reputed graphic designing companies to work their magic and create amazing designs that would be trendy, relevant and captivating enough to work wonders for your venture.
The latest trends and new technologies in Ecommerce Company in Kolkata
E commerce is one industry that works by the old adage that ‘change is the only constant’. It’s constantly evolving worldwide. Steadily gaining a personalized face, e-commerce has gained tremendous momentum in every production section. Kolkata has no different environment. E-commerce is thriving in the city since the last decade. With new entrants each year, the scenario has become both competitive and flooded with new opportunities. The ability to navigate change and forecast the future trends have been long believed to be the pillars of success for e commerce ventures in the city.
E-commerce has seen tremendous rise across various niche products in the city. With local shops going online to global brands setting their online footsteps for local customers, the e-commerce scenario has acquired many interesting dimensions. Kolkata is very much a part of the ongoing veer of e-commerce where e-commerce has virtually taken over all facets of modern life. Customers being able to procure everything from internet and getting them delivered to their address with a few clicks, e-commerce has become the rising trend. However, it is important to be aware of the current trends for ecommerce Company in Kolkata. Read on to know the trends.
Characteristics of E-commerce Business
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E-commerce is highly dependent on mobile devices
As mobile are part and parcel of modern day life, accordingly they are important part of e-commerce industry as well. Ecommerce companies in India must understand that they must be available on mobile platforms in order to lure potential customers.
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Direct communication with customers
The days of middle men are perhaps over when it comes to ecommerce culture in the country. More and more manufacturers are awakening to the importance of direct communication with customers and having their one ecommerce platforms. Following this global trends many ecommerce companies in Kolkata are expanding their contact with customers.
New trends in ecommerce industry
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The rise of drop shipping model
This is new trend in ecommerce industry. This method functions by engaging a third party vendor who is responsible for managing inventory for them. Ecommerce Company in Kolkata are also slowly adapting to this new model of doing business. Significant cost reduction is one of the major plus point of this kind of business. New ecommerce ventures developing in Kolkata must pay heed to this model.
Creating your own ecommerce company
The entrepreneurs who want to create a successful ecommerce venture must concentrate on a niche market. Extensive product collection on niche market segment is one key aspect of successful ecommerce venture. It is advisable to choose a product which is popular among buyers or has high demand. Such products which are being actively searched should get sold in quicker pace. Too many products may hamper business growth. In order to seek attractive profits it is vital to significantly reduce shipping costs. Local city based e-commerce owners must concentrate on lowering shipping cost of products.
Products that have lower shipping are expected to enhance the profit margin.
